A vibrant and modern packaging design project created for IceCreamWala, focused on building a fun, memorable, and premium ice cream brand identity. The packaging combines eye-catching colors, delicious product visuals, playful typography, and creative branding elements to enhance shelf appeal and customer engagement. This project includes ice cream cup and tub packaging design, label design, mockups, flavor-based color concepts, and retail-ready branding solutions tailored for modern FMCG and dessert markets.